Serve your community, and they will serve you

We have been tapped a lot recently to share our creative skills pro bono publico. I don't mind really, I find it as a great way to get our name out. Many may not know this, but ProGravix does not advertise. At least not in the sense you think. We have a purely word-of-mouth client base, and I personally enjoy that. This means that we get a client that wants to use us, and not just because they didn't know where else to turn. Sure, we get a few stragglers from Google now and then, but for the most part, our work comes from happy clients.

For example, we did a logo for Four Seasons Photography. She liked our work so much, she shared a link to our logo design promotion on a photography forum. The result? We were almost sick with logo designs for photographers. Certainly a challenge, but a few dozen extremely creative logos came of it.

Another client I have been working with for years now has decided to share our name with some of the most forward thinking companies in his industry. The result? Dozens of water industry manufacturers, magazines, and organizations needing a purified dose of our clean creative style. Nimbus, for example, has already tapped us for two website redesigns, several product logos, labels, brochures, white sheets, advertisements and product specification sheets.

So word-of-mouth is good. Oh, and so is pro bono work.

This has been today's clarified butter.