I think we have a unique situation here at ProGravix. Seeing as how we are graphic designers and web developers, we have an advantage over other videographers that don’t share this same skill set. First, and foremost, we are graphic designers. This bleeds over into web development. But how can it help with videos we create? Tons. Certainly the actual capture, editing, and display of that video is a substantial part of the project. But I think making an impact with the packaging is extremely important. As graphic designers, we use our expertise to create engaging, studio quality DVD cases and faces that invite the viewer in, and give an impression that what they are about to watch is an important keepsake.
Providing a physical package that you can touch, feel, and see grabs the customer, and potential customer. It tells them that what they hold in their hands is a one-of-a-kind heirloom. A polished, personal project that can be presented in their home for anyone to see, without the need to watch.
I’ve seen other videographers write the name of the client or project on the face of the DVD with a marker, or drop it in a DVD sleeve along with a business card. I think it’s important to let your customer know that you were fully invested in their project. You used every ounce of creativity you had to create something that you are personally impressed with.
Aside from wedding videos, a lot of videos we create are gifts. It’s important that the gift be something impactful when presented or opened. You want the recipient to be excited about that gift, without the need to immediately watch it. You want the packaging to entice the receiver to want to watch it.
So, please videographers, put down the marker and make a presentation with your video and packaging. If you don’t know how, let us know, we’ll be happy to help out.
This has been today’s Clarified Butter.